Despite favourable prices for coffee, growers continue to face several challenges that require collective action, said MLA Dr. Mantar Gowda.
Speaking at the Coffee Dasara programme recently at the Kalasambhram stage of Sakamma Hall, Gandhi Maidan – named after Karnataka’s first female coffee entrepreneur – Dr. Gowda stressed that small and marginal coffee growers, in particular, continue to struggle with issues such as labour shortages and climate change.
The event was organised jointly by the Madikeri Town Dasara Committee, Madikeri Dasara Cultural Committee, and the Coorg Planter’s Association.
“Coffee cultivation in our country has a history of nearly 250 to 300 years. Kodagu district alone contributes the largest share of production in Karnataka. Despite good prices, growers face persistent problems that must be addressed collectively. Coffee Dasara, started last year, has provided a platform for growers to come together, discuss production and market expansion, and explore new opportunities. It should continue every year,” Dr. Gowda said.
Highlighting the success of this year’s festival, he noted that 45 stalls had been set up, showcasing various coffee-based dishes and products. “The public response has been encouraging. Coffee can be creatively used to prepare a wide range of delicacies,” he added.
Dinesh Devavrinda, Chairman of the Coffee Board of India, called for coffee to be included under crop insurance schemes on par with areca nut and black pepper. “Coffee is grown extensively not only in Kodagu, Hassan and Chikkamagaluru districts of Karnataka but also in the northeastern states. In the Malnad region, coffee is a way of life. Farmers face difficulties such as fluctuating prices and rising production costs. Discussions should be held to find sustainable solutions,” he said.
He pointed out that the global demand and price of coffee had created a stir in international markets. “India must seize this opportunity. Coffee has both national and international market potential. Growers should adapt to new technologies and take the lead in modern agricultural practices. Along with the Centre, the State government and people’s representatives must extend their cooperation,” he emphasised.
Devavrinda added that 75 percent of Karnataka’s coffee is produced in Kodagu district. “A target has been set to produce seven lakh tonnes of coffee by 2047. Market facilities and foreign exchange opportunities must be enhanced for the benefit of growers. India’s production is still lower compared to Vietnam and Brazil, and efforts should be made to bridge this gap,” he said.
Deputy Commissioner Venkat Raja assured growers that the district administration was committed to safeguarding their interests. “The administration will facilitate training programmes, promote market linkages, and encourage the adoption of modern agricultural practices. Our aim is to boost production and expand international market reach,” he said.
Other speakers included Coffee Board Director Dr. Mandappa, coffee farming expert Karan, researcher Germi D’Souza, and Dr. Chendrimada Captain Thimmaiah, Assistant Director of the Veterinary Hospital, who highlighted aspects ranging from soil fertility to the development of new varieties such as dwarf Robusta.
On the occasion, successful farmers in the coffee sector were felicitated. Municipal Council President P. Kalavathi, Vice President Mahesh Jaini, Dasara Committee Working President B.K. Arun Kumar, General Secretary Arun Shetty, Madikeri Urban Development Authority President B.Y. Rajesh, Coorg Planters’ Association President Nanda Belyappa, Kodagu Mahila Jagruti Sangha President Jyothika, former MLCs Veena Achaiah and S.G. Medappa, Booker Prize winner Deepa Basti, and other dignitaries were present.
Coffee Dasara Convener Anil H.T. welcomed the gathering, Committee Member Vinod Moodagadde compered the programme, and Sapna Madhukar presented a coffee-themed song.
